Where it began

Amy and Ryan founded Amy’s Flowers in 2010 from their family garage, with their young children underfoot and a simple belief: ordering flowers should feel personal, transparent and trustworthy.

From those early days, the business has steadily grown into one of New Zealand’s leading florists. Today, our specialist team creates beautiful bouquets for customers throughout the North Island, with overnight delivery available to many locations.

Amy when Amy’s Flowers began in 2010 — Amy in 2010, when Amy’s Flowers began in our family garage.

Ryan working at the desk in the early days of Amy’s Flowers — Ryan at the desk during the early years of Amy’s Flowers.

A proud early milestone

The care, creativity and hard work of those early years began to earn recognition. In 2015, just five years after Amy’s Flowers began in our garage, our team was named Retail Business of the Year at the Westpac Waikato Business Excellence Awards.

The Amy’s Flowers team celebrating a Top Shop achievement — The Amy’s Flowers team celebrating an earlier Top Shop achievement.

Amy’s Flowers named Retail Business of the Year 2015 — Retail Business of the Year 2015 at the Westpac Waikato Business Excellence Awards.

Flowers you can trust

One idea has remained at the heart of Amy’s Flowers from the beginning: every customer should be able to see what they are sending. That is why we photograph every completed order and email the image to the customer, free of charge.

Natalie leads Amy’s Flowers today

Since joining Amy’s Flowers in 2018, Natalie has helped shape the business into what it is today. She now leads the day-to-day business, overseeing the team, staffing, customer service and operations. Natalie is responsible for the business’s daily direction, bringing clear decisions, strong standards and genuine care for customers and the people who make every order.

Amy and Ryan remain proud founders and owners. They are proud of what Natalie and the team have built and of the continuity, care and confidence customers can rely on. With Natalie leading daily operations, our experienced team can focus on creating beautiful flowers and looking after every customer.

Natalie and Amy together — Natalie and Amy, continuing a story built on flowers, people and care.

Amy’s Flowers would not be the business it is today without Natalie. Her leadership has built an extraordinary team, strengthened customer service and given the business a clear path forward. Amy and Ryan are deeply grateful for her leadership and confident that Amy’s Flowers could not be in better hands.

Fast. Fresh. Beautiful.

What began in a family garage is now a thriving Waikato business serving customers throughout the North Island. Our purpose has never changed: to create beautiful flowers, look after people and give every customer complete confidence in what they send.

Choose their flowers