Recent reporting about disappointing online flower orders has highlighted how difficult it can be to tell whether you are ordering directly from a local florist or through an order-relay website.
At Amy’s Flowers, every arrangement we sell is made by our own florists at 24 Lincoln Street in Frankton, Hamilton. We do not take your order, deduct a relay commission and pass the remaining budget to an unknown florist.
What is a relay florist?
A flower relay website accepts an order and then passes it to another florist to make and deliver. The business taking the payment may not be based in the delivery town, and it may never handle the flowers itself.
Relay services can be convenient when sending flowers a long distance, but customers may not always realise that part of their budget can be used to operate the ordering network rather than going directly into the arrangement.
How Amy’s Flowers is different
- Made in Hamilton: Our own florists make your arrangement at our Frankton shop.
- Your budget stays with the flowers: We do not deduct a relay fee before another florist receives the order.
- Real delivery answers: We check the delivery address, available date and charge before payment.
- Free photo proof: We photograph every completed arrangement and email the photo to the purchaser at no extra charge.
- Genuine customer proof: Our website shows real customer photos and feedback from completed Amy’s Flowers orders.
- A local team you can contact: If you need help, you can speak with the people responsible for making and delivering the flowers.
How to check whether you are ordering from a local florist
- Look for a genuine local street address and check it on Google Maps.
- Confirm that the florist actually makes the arrangements it sells.
- Check independent customer reviews and recent customer photographs.
- Read the delivery and substitution policies before paying.
- Check whether the business provides a working local telephone number and clear contact details.
- If value is important, ask whether your full flower budget goes to the florist making the arrangement.
Florist’s Choice can give you even better seasonal value
Flowers change with the seasons and with daily availability. Choosing Florist’s Choice lets our florists use the freshest, best-value flowers available that day while following your preferred colour, style and size.
This flexibility often lets us create a fuller and more beautiful arrangement than trying to reproduce a rigid photograph using flowers that may be scarce or unusually expensive that week.
Our promise to customers
We want the flowers received to reflect the amount you trusted us to spend. That means honest pricing, clear delivery information, skilled local florists, a five-day freshness guarantee and a photograph so you can see what was actually sent.
Order flowers directly from Amy’s Flowers or choose Florist’s Choice for outstanding seasonal value.
Further reading: Stuff’s reporting on disappointing online flower orders. Amy’s Flowers was not involved in the order described in that report.